These are recognisable brands and we will all have our own individual perception and response to them. It’s safe to say the reactions won’t all be positive. Each of these companies though has one thing in common and that’s a strong brand.

“If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive. By contrast, if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business.” 

Coca-Cola Executive

It’s easy to dismiss them due to their sheer scale and put their success down to the influence of vast marketing budget. That would be doing them a disservice, they all started somewhere and financial clout doesn’t always guarantee growth. These organisations know who they are and know their customers, especially their expectations of them and every piece of advertising or marketing strategy is backed up by and reinforces the brand culture.

Get that right and there’s no reason why your business couldn’t sit alongside these household names.