This was a question our creative team relished the opportunity to answer. After stimulating and informative discussions with the client we got to understand what the centre’s vision was, their customer type and how those customers currently perceived them, their expectations and experiences on visiting.
Using the knowledge we had gained we first looked at generating ideas around seasonal campaigns, these took the form of sketched visuals and looked at various scenarios featuring individuals, couples and families enjoying activities associated with the season. Where appropriate products were included or Gretna’s leisure offering reflected. The concepts were presented to the client where they were well received, some refinements were made and the strongest taken forward.